My professional career began in a highly analytical environment as a Sales & Marketing Analyst. In this phase I worked at Groupon and Zooplus. At that time, my focus was clearly on numbers, reporting, and process optimization.
I later joined Travador, where I took on the role of Head of Marketing & Business Intelligence. This period was both professionally and personally formative. In addition to leading marketing and BI, I was awarded the EXIST start-up grant during this time. Together with a team, we developed a gaming platform for amateur players. Technically, we built a powerful platform and acquired a substantial user base. However, despite this progress, we were unable to secure an investor or establish the project as a sustainable business. A challenging but incredibly valuable learning experience.
In August 2017, I co-founded BeastBI GmbH with Tiberiu Novac. Over several years, I served as Managing Director, leading numerous online marketing and analytics projects. I continue to support BeastBI today in selected projects, particularly in sales and marketing.
After around four years as Managing Director, I gradually shifted my focus toward independent interim and consulting mandates. During this time, I had the opportunity to work with companies such as Starcom, ZEISS, and other well-known brands.
Today, I primarily work as an Interim Head of Marketing, Senior Marketing or CRM Consultant - combining strategic responsibility with hands-on execution.
